Pitch -
A pitch was created to give my class members about my initial ideas of how I would make a video for the song 'A voice within'. I wanted to gain feedback from them in order to help me improve my initial ideas and to see whether I was representing the artist and main theme of the video well and if I was going to achieve my target audience or not. I received feedback on what I could add to the video or which things I may get rid of in order to make my video more appealing.
Feedback video -
Some weaknesses that were brought up during the discussion for my initial ideas of the video for 'A voice within' were that the ending of the video shouldn't be a happy ending as it will not go with the tone of the song, yet the ending the group suggested I think would go rather well with the message and tone of the song, and that it would also work well as a cliff hanger, this ending would consist of someone knocking on the door of the toilet that the artist is performing in and ending with her standing up and either going to open the door or opening the door and hugging him/her. This would be much easier to film and also a lot less challenging for the audience to watch and work out what was happening throughout. Another thing that was seen as a weakness was that it was not clear when comparing it to the Nickleback video if it was going to involve a father figure helping her out of the situation she is in. I thought this through after I received the feedback and thought it would be best not to include a dad helping her as it would be very similar to the video for 'I'd come for you' and I wanted to be original.
Things that were seen as strengths were that the audience was well defined and that the concept would relate well to them as this is something my target audience might be going through. Also that the concept of my video was very original how it involved family issues and bullying all in one. Another strength is my idea of having the girl plug her iPod in and almost blocking out the world and then involving a bit of animation, this is still something I need to think through about what I am going to include in the animation yet I believe this will make the video that little bit stronger.
Some things I had to think though to make my pitch more defined and more ideas for my video and to improve my video were if I was going to film it in HD or not, in the feedback video I said that I was going to film and see what camera it would look better on, I have now decided that I am going to film on HD camera and only HD camera as I think this will look more defined and the quality is going to be a lot better. Another thing I had to think of is what location I shall be filming in, this made me think through where I can have most of my video shot, other that having the artist in the toilet my main filming places will be in the school for the bullying section of the video and then the rest in a home where the family problems will be happening to show how much this young girl is going through. On the topic of branding I think I'm going to use one main thing to help the artist stand out, so the DVD cover hasn't got to look dark and dull to match with the song, what I am going to have as the artist signature look is yet to be decided. From the feedback I also had to think of how the narrative is going to show that the child is not popular as is almost an outcast at school, short shots of her being along and people laughing and pointing at her is what I think will help show this perfectly, as if people are laughing and pointing at you it is going to connote they find you funny or dislike you. One last thing I had to think of was what sort of clothing is going to be worn in the video, dark colours will be worn by the girl throughout as I want to connote her mood to the audience, the bullies will be wearing brighter colours to show how their happy and enjoying school life and not going though the same emotions as the main character.
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