Evaluation - Part three.

Evaluation - Part three, How effective is the combination of your main product and ancillary texts?

My partner and I believe the way we combined our main product (Music video) and ancillary texts (magazine advert and digipak) was very effective. 


Representation of the artists-
As we used the images that were taken whilst filming for our digipak and also our magazine advert, there was to be a clear link between all three products, also making the representation of the band throughout not difficult. We did not decided to use these images until we had taken them during the filming process. When we were preparing to film, we decided to have the band wearing certain clothes, which would give a stereotypical image and a indie feel to the band, these items of clothing consisted of; checkered shirts, skinny jeans and converses and also Dr Martens which are seen in our digipak, representing them as an indie band through style. This also mixed in with the branding, we had an original idea to brand the band as a young band with also a lot of passion about their lyrics and music, and we believe we managed to do this throughout all our products. To connote that the band had depth and also believed in what they were singing we decided to use natural lighting. We filmed in Hainault Forest, on a windy yet sunny day, we used the lighting to our advantage to create a hopeful personality. The narrative in the music video connotes the band to be a caring band which cares about situations like abuse and bulling and wants to help overturn it.  

House style/branding-

 We used images from our filming for both our digipak and magazine advert. We felt this would help connect all three texts and give the audience something to connect all three also, for example; whilst in a record shop. The mise-en-scene was used to show the style of the band, using the forest as a main location the attempt was to show a calm side of the band to contrast against the emotional narrative in the video. The colour pallet we used; oranges and greens, was to represent a very autumnal feel to the band connoting how raw yet simple and calm they are, this was spread across all three products by using the same colours on all of them, an example of this would be the green's in the trees. The style of the band being playful and almost child like show in the pictures on both the ancillary products, was carried across throughout all three of the products, this we believed would draw our audience as a way of them being able to relate to the band.

Synergy-
My partner and I thought there was something more we could do to combine all three of our products. We decided to continue our idea of using Samaritans and having the combination of a charity. We believed this would connote the calm and reflective tone and also serious themes that the band want to help overcome. Through both the ancillary products the Samaritan logo was added, also the the digipak my partner and I included a thank you message to inform the readers about what Samaritans is and what they do. We believed that using the charity would help add synergy to the text and express the themes in which the video connotes.

Mode of address-

In our video we wanted to connect with our audience, we did this through several different things. By using different body language throughout, tense body language during the narrative scenes and relaxed and playful during the performance scenes. We then wanted to use the tone of the video to appeal and connect to our audience, by using two different moods, happy and sad, this allows us to address our audience even if their in a angry mood. By using mainly younger actors we were able to relate more to our target audience and by using younger people in the band it was able to be shown in the ancillary products. The bands body language throughout being playful and calm and almost childlike was spread across all three products through the pictures of the band playing.

Themes-

The themes used throughout our music video were mainly based on domestic abuse and bullying. These themes were then contrasted with the band having fun and in a relaxed environment. This was then shown in the ancillary products where the main images are of the band throwing leaves and having fun. The fact we were focusing on such an sensitive subject and using it as a theme we didn't want to make the whole video sad and then continue that with our ancillary products and by using these playful images we managed to create a balance. The theme of the band being calm, carefree and childlike was shown through the pictures used on both the ancillary products and also the performance section in the video.