Focus group -
My partner and I wanted to gain more information from our target audience about what they thought of our ideas for a music video. We decided we didnt want to do a focus group of people all together as one persons opinion may change due to what someone else has said. We therefore decided to ask people by themselves and put it all together.
From this research we found that bullying would be a concept that would interest out target audience 'It depends on if the person is getting bullied or bullying someone else', 'If its coming from a sympathetic view' this point about coming from a sympathetic view reinforced our idea to have it so the audience will feel sorry for our main character and be on their side. We also found how they think of when they think of the word indie, 'skinny jeans''checkered shirts' 'guitars', this made us decided that this is how were going to brand our artist. Also by asking what an indie looks like and receiving the key words, 'Skinny', 'skinny jeans', we have decided on what our band members style will be like and also how we will brand them as a band.
From this reserach we have decided on our final idea which will be the concept of bullying and arguments at home. This research into what our audience think of our ideas gave us an insight on what our audience really think of our idea for our video and if it will work or not. I believe this research will help us a lot later on in the filming process as we have something to look back on and see if our footage lives up to their image of an indie band and a music video as a whole.
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